Limitless X Competitions Ltd is revolutionising the UK competition industry by creating the first platform that returns 35% of annual net profits to players as a cash dividend — even when they don't win.
Founder & CEO | 5 Years in Development
After five years of meticulous planning and research, Robert identified a fundamental flaw in the UK competition industry: traditional platforms keep 100% of losing ticket revenue, offering customers nothing in return. With a background in construction and renovation through Revelation Improvements, Robert brings a deep understanding of operational efficiency, customer value, and building things that last.
Limitless X was born from a simple belief: if you treat people fairly, they will stay loyal. The result is a business model that achieves 30-32% net profit margins while returning 35% of annual net profits returned to players as a cash dividend — proportional to spend. Proving that doing good and doing well are not mutually exclusive.
Lower margins per transaction, but massively higher lifetime value per customer.
£50 ticket x 1 customer x 1 purchase = £50 revenue
Profit: £35 (70% margin)
Customer retention: 15-25%
Lifetime value: £40-£60
CAC: £10-£15
£4.50 avg ticket x 1 customer x 8 purchases = £36 revenue
Profit: £25 (30% margin)
Customer retention: 60-70%
Lifetime value: £120-£180
CAC: £3-£5
LTV:CAC Ratio: 16:1 to 24:1
Industry benchmark for "excellent" is 3:1. Our model delivers 5-8x the industry standard.
Defensible advantages that protect our market position and make us difficult to replicate.
We define the 'fair competition' category. Being first to market with a 35% annual cash dividend creates brand association that competitors cannot easily replicate.
Every Big Win licensee strengthens the brand. 300-500 territories by Year 10 creates a global network that compounds in value with each addition.
Customers build dividend history they don't want to lose. The longer you play, the more your annual dividend grows. This creates switching costs that keep retention at 60-70% vs the industry's 15-25%.
Highly automated AI-powered operations. Competitors relying on human teams cannot match our cost structure, giving us permanent margin advantages.
A Bee in a Box CIC (in formation) (a separate company) directs profits to help veterans and homeless families. This authentic mission creates emotional loyalty that cannot be copied overnight.
The Big Win competition creates new Limitless X operators in 300+ territories. Each licensee pays 10% perpetual revenue share, creating compounding income.
£400M-£600M/yr
5% share by Year 3
Year 1-3
£2B-£3B/yr
1% share by Year 7
Year 3-7
£10B-£15B/yr
1% share by Year 10
Year 7-10
| Competitor | Revenue | Customer Return | Margin |
|---|---|---|---|
| BOTB | £30M/yr | 0% | 60% |
| Omaze | £50-100M/yr | 0% | Charity model |
| Raffall | £5-15M/yr | 0% | 50-60% |
| Limitless X | Target £1.94M Yr 1 | 35% annual cash dividend | 30-32% |
BOTB proves the model works despite giving customers nothing back. If they make £30M giving 0% back, Limitless X can achieve significantly more by returning 35% of annual net profits as a cash dividend.
Realistic, conservative projections based on market analysis and proven competitor performance.
| Metric | Year 1 | Year 3 | Year 5 | Year 10 |
|---|---|---|---|---|
| Revenue | £1.94M | £15M-£25M | £80M-£150M | £500M-£1B |
| Net Profit | £519K | £4.5M-£7.5M | £24M-£45M | £150M-£300M |
| Customers | 3K-10K | 20K-40K | 100K-200K | 500K-1M |
| Licensees | — | 10-20 | 50-80 | 300-500 |
| Retention | 50-60% | 60-65% | 65-70% | 70% |
| Bee in a Box Impact | 3-8 families | 50-100 families | 1K-2K families | 5K+ families |
| Valuation | — | £75M-£125M | £500M-£1B | £5B-£15B |
*Projections based on market analysis, competitor benchmarks (BOTB £30M/yr revenue), and conservative growth assumptions. Net margins maintained at 30-32%. These are estimates and do not constitute guarantees of future performance.
Revenue: £99,967 (3,334 tickets @ £29.99)
Prize Cost: £30,000 (30%)
Operating Costs: £24,992 (25%)
Net Profit: £44,975 (45%)
Player Dividend (35% of net): -£15,741
Company Retention (65% of net): £29,234
Run 10 competitions/month = £292K company retention/month
Annual steady state: £3.5M/year company retention
Year 2-3 achievable target
Every draw is recorded with cryptographic RNG. Every financial figure is published. Every audit log is public. We have nothing to hide.
35% of annual net profits returned to players as a cash dividend. Our success is measured by how much we return to the people who made it possible.
Provably Fair RNG. Independent auditors. Legal witnesses. Segregated prize funds. We go beyond what the law requires.
Full compliance with Gambling Act 2005, DMCCA 2024, Consumer Rights Act 2015, ASA/CAP Code, and GDPR. Insurance coverage of £5M-£8.5M.
Maximum entries capped per person. Free email entry always available – same odds & treatment as paid entries. Odds always disclosed. Genuine skill questions on every entry.
From Bee in a Box to the Big Win licensee model — we constantly innovate to create experiences no other competition company offers.
All competitions are skill-based prize competitions with free entry route, exempt from Gambling Commission licensing under the Gambling Act 2005. Genuine skill questions required for every entry.
Full compliance with the Digital Markets, Competition and Consumers Act 2024. Spending caps, self-exclusion tools, prize delivery within 30 days, and transparent terms.
Full terms published before entries open. 14-day cooling-off period. Clear cancellation and refund policies.
All advertising compliant with Advertising Standards Authority codes. No misleading claims, no targeting under-18s.
Minimal data collection. No data sold or shared. Right to erasure honoured within 30 days. Data Protection Officer appointed.
Comprehensive insurance including public liability, professional indemnity, prize insurance, and directors & officers cover.
KYC verification for prizes over £5,000. Source of funds checks where required. Suspicious activity monitoring.
Entry funds held in segregated bank accounts. Prize funds ring-fenced from operational funds. Monthly transparency reports.
All draws over £50,000 include independent auditor. Full audit logs published within 48 hours. Annual financial audit.